According to a blog post by Chrome engineering director Erik Kay, that’s because too many extension writers have been figuring out ways to evade Chrome’s security measures and silently install adware or other malicious code into unsuspecting users’ browsers – something Kay says is a leading cause of complaints from Chrome users on Windows.
“Since these malicious extensions are not hosted on the Chrome Web Store, it’s difficult to limit the damage they can cause to our users,” Kay explains. So, no more. Beginning with what will probably be Chrome 33 (Google doesn’t set fixed dates for Chrome releases, so it’s hard to be sure of the version number), extension developers will need to host their wares in the Chrome Web Store, whether the extensions are intended for a wide audience or just a few users.That doesn’t mean they have to charge for their extensions, or even let the general public know they exist. ”There will be no impact to your users, who will still be able to use your extension as if nothing changed,” Kay explains. “You could keep the extensions hidden from the Web Store listings if you like.”
For those developers who really, really want to use their own websites as the primary source to download their extensions, Google offers a feature called Inline Installation that allows outside sites to make it seem as if extensions are being installed from their own pages, even though the actual extension files are hosted by the Chrome Web Store. This will still be supported after the policy change.
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